Paid Search Marketing Manager

We're currently hiring a Paid Search Marketing Manager to join our growing remote team.

Local

Recife - PE

Remoto

Responsabilidades

• Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms.
• Activate, optimize and make efficient Local Services Ads (LSA) at scale.
• Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI.
• Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates.
• Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights.
• Summarize KPIs against targets and provide actionable recommendations for optimization and improvement.
• Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape.
• Develop and maintain dashboards to track performance, efficiency, and spend.
• Research and identify new keyword opportunities to expand our reach.
• Implement audience segmentation strategies to improve targeting and efficiency.
• Manage negative keyword lists and refine match types to improve campaign relevance.
• Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more.
• Allocate and manage budgets efficiently to maximize conversions while maintaining profitability.
• Utilize automated bidding strategies and manual adjustments to improve ad performance.
• Work closely with the product, engineering and content teams to align ad messaging with user intent.
• Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues.
• Provide insights and recommendations to senior leadership to guide marketing strategy.

Requisitos

• 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C.
• Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools.
• Experience with large-scale search, display, retargeting, video and local services campaigns.
• Understanding of auction dynamics, quality score, and smart bidding strategies.
• Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization).
• Ability to analyze and interpret large datasets to make data-driven decisions.
• Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus.
• Experience with tag management through GTM, Segment or other platforms.
• Proven ability to execute A/B tests and iterate on learnings.
• Strong grasp of conversion rate optimization (CRO) and landing page best practices.
• Ability to adapt strategies based on competitive trends and seasonality.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Comfortable working in a fast-paced, remote-first environment.
• Passion for SEM and digital marketing, with a test-and-learn mindset.
• Willing to accept challenges and be a pro-active problem solver.

Diferenciais

• Salary range: 50k to 70k USD annually
• Fully remote position: Work remotely from anywhere you want.
• Unlimited PTO: We focus on results.

Benefícios

• Take the time you need to recharge or enjoy life, work hard when you are back.

Faixa salarial

R$ 50.000,00 - R$ 70.000,00 por ano

Carga horária

Remoto

Sobre a empresa

Help Us Build the Future of Outdoor Services At LawnStarter, we're transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more.

Benefícios

• Salary range: 50k to 70k USD annually
• Fully remote position: Work remotely from anywhere you want.
• Unlimited PTO: We focus on results.

Take the time you need to recharge or enjoy life, work hard when you are back.