Paid Search Marketing Manager

LawnStarter
📍 Belo Horizonte - MG Publicado 10/02/2026 Área: Paid Search Marketing Manager
Remoto / Home office

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We're currently hiring a Paid Search Marketing Manager to join our growing remote team.

Local

Belo Horizonte - MG

Remoto

Responsabilidades

  • Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms.
  • Activate, optimize and make efficient Local Services Ads (LSA) at scale.
  • Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI.
  • Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates.
  • Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights.
  • Summarize KPIs against targets and provide actionable recommendations for optimization and improvement.
  • Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape.
  • Develop and maintain dashboards to track performance, efficiency, and spend.
  • Research and identify new keyword opportunities to expand our reach.
  • Implement audience segmentation strategies to improve targeting and efficiency.
  • Manage negative keyword lists and refine match types to improve campaign relevance.
  • Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more.
  • Allocate and manage budgets efficiently to maximize conversions while maintaining profitability.
  • Utilize automated bidding strategies and manual adjustments to improve ad performance.
  • Work closely with the product, engineering and content teams to align ad messaging with user intent.
  • Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues.
  • Provide insights and recommendations to senior leadership to guide marketing strategy.

Requisitos

  • 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C.
  • Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools.
  • Experience with large-scale search, display, retargeting, video and local services campaigns.
  • Understanding of auction dynamics, quality score, and smart bidding strategies.
  • Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization).
  • Ability to analyze and interpret large datasets to make data-driven decisions.
  • Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus.
  • Experience with tag management through GTM, Segment or other platforms.
  • Proven ability to execute A/B tests and iterate on learnings.
  • Strong grasp of conversion rate optimization (CRO) and landing page best practices.
  • Ability to adapt strategies based on competitive trends and seasonality.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Comfortable working in a fast-paced, remote-first environment.
  • Passion for SEM and digital marketing, with a test-and-learn mindset.
  • Willing to accept challenges and be a pro-active problem solver.

Benefícios

  • Salary range: 50k to 70k USD annually
  • Fully remote position: Work remotely from anywhere you want.
  • Unlimited PTO: We focus on results.

Faixa salarial

50k to 70k USD annually

Sobre a empresa

Help Us Build the Future of Outdoor Services At LawnStarter, we're transforming the $100B+ outdoor home services industry—making it easier for homeowners to book, manage, and enjoy services like lawn care, landscaping, and more.

With $30M+ in venture funding and solid traction, we're investing in the next generation of our platform—and we're looking for a Paid Search Marketing Manager to help drive it.