Paid Media Lead

trampos.co
📍 Dublin - N/ Publicado 25/02/2026 Área: Gerente de Mídia Paga
Remoto / Home office

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Sobre Granite Digital: Ireland's largest independent digital agency.

Local

Dublin - N/

Presencial

Responsabilidades

  • Plan, launch, and optimise paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, programmatic, and other relevant platforms.
  • Own campaign performance end-to-end — budgets, pacing, bidding strategies, targeting, and creative rotation.
  • Build and deliver client-facing performance reports that connect media metrics to commercial outcomes — revenue, ROAS, LTV, CAC.
  • Develop and refine reporting frameworks and dashboards using Looker Studio, Power BI, or similar.
  • Manage media budgets across a portfolio of client accounts, ensuring spend efficiency and maximising return.
  • Run A/B and multivariate tests across copy, creative, audiences, and landing pages to continuously improve performance.
  • Advise clients on media strategy, channel mix, and budget allocation based on data and results.
  • Stay across platform updates, algorithm changes, and emerging ad formats to keep Granite ahead of the curve.
  • Collaborate with the Strategy & Intelligence Lead to connect campaign performance with broader audience and market insights.
  • Partner with account directors, creative teams, and developers to ensure campaigns are properly briefed, built, and tracked.
  • Mentor and develop junior paid media team members as the function grows.

Requisitos

  • Deep platform knowledge across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and at least one of TikTok Ads / DV360 / programmatic DSPs.
  • Proven track record managing six-figure monthly budgets and delivering measurable commercial results.
  • Strong reporting and analytics skills — you build reports that clients actually read and act on.
  • Proficiency in GA4, Google Tag Manager, and conversion tracking setup.
  • Experience with Looker Studio, Power BI, or equivalent for dashboard creation.
  • Commercial instinct — you think in terms of revenue and margin, not just impressions and clicks.
  • Excellent client communication skills — comfortable presenting performance to senior stakeholders.
  • Structured thinker who can manage multiple accounts and priorities without things slipping.

Diferenciais

  • 6+ years hands-on paid media experience across search, social, and programmatic — agency experience strongly preferred.

Sobre a empresa

About Granite Digital: Ireland's largest independent digital agency.