Paid Media Analyst

The B2C Paid Media Analyst is responsible for supporting the development, execution, and analysis of paid media strategies across various platforms for the regional market, increasing brand awareness through strategic paid media campaigns, generating qualified leads to fuel the sales pipeline, and optimizing campaign performance to maximize ROI.

Local

São Paulo - SP

Remote

Responsabilidades

• Lead growth initiatives: Lead end-to-end Paid Media campaigns and growth initiatives, from strategy development and experiment design to execution and optimization.
• Optimize Performance: optimize paid campaigns across all channels, driving growth through continuous testing, analysis, and optimization of KPIs, audiences, bidding strategies, keywords, and creative assets.
• Reporting: Update and maintain reports on paid media performance, providing regular updates to the regional marketing teams.
• Strategy Support: Analyze and provide support for new initiative launches, including CRM strategies using Salesforce.
• Creative Strategy: Propose new creative strategies for landing pages and campaign content.
• Campaign Analysis: Monitor and analyze campaign performance to identify areas of improvement and ensure alignment with business goals.
• Operational Management: Manage the operational aspects of agency relationships, focusing on optimizing paid media efforts.
• Weekly Meetings: Participate in weekly meetings with the Paid Media team, Sales, and Marketing

Requisitos

• Degree in Marketing, Communications, Business, or a related field.
• Proficiency in paid social, paid search and display ads, Canva, CRM tools (HubSpot and Salesforce), Tableau, and Google Workspace (Google Drive, Docs, Sheets, and Presentation).
• Experience in paid media and digital marketing, with a strong understanding of different cultural markets.
• Experience in managing cross-platform campaigns and working with international teams is highly desirable.
• Proficiency in English is mandatory

Benefícios

• WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!
• WELLZ: A complete emotional wellbeing program with a unique approach.
• It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
• HEALTHCARE: Health, dental, and life insurance.
• FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you.
• PAID TIME OFF: It's important to take time away from work to recharge. Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. We offer 100% paid parental leave to all new parents.
• Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
• CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities.

Sobre a empresa

Join a company shaping a healthier world.

At Wellhub we're revolutionizing workplace wellness.

Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription.

Headquartered in NYC with team members in Europe, North America and South America, we're on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced.

Here, you'll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact.

Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

Diversity, Equity, and Belonging at Wellhub

• We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.
• Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer.
• All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
• Our commitment to inclusion also extends to how we recognize and reward our people.
• We're proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team.