At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally.
Local
São Paulo - SP
Remoto (26% - 50% de viagem)
Responsabilidades
- Lead the category and portfolio strategy across frontline markets, shaping growth priorities, brand roles, and activation choices.
- Own category growth, profit, and share outcomes, influencing investment and prioritization decisions across brands and initiatives.
- Champion consumer and shopperled strategy, translating insights into scalable category actions.
- Partner closely with Brand, Commercial, RGM, Finance, Media, Franchise, and Bottler leaders to deliver omnichannel execution.
- Provide thought leadership through synthesis of consumer, shopper, customer, and commercial insights.
- Guide integrated marketing strategies across the full marketing mix, ensuring clarity, consistency, and ROI.
- Steward category governance, ways of working, and decision rights across markets.
- Lead and develop a highperforming team, building strong category and marketing capability.
Requisitos
- Bachelor's degree in Marketing, Business Administration, or related field; MBA strongly preferred.
- 10–12+ years of experience in brand, category, or integrated marketing leadership roles within FMCG / CPG.
- Proven experience leading category or brand strategy across multiple markets.
- Strong commercial, analytical, and storytelling capabilities.
- Demonstrated ability to influence senior stakeholders in complex, matrixed organizations.
- Track record of developing talent and leading teams.
Sobre a empresa
Our mission is simple yet powerful: refresh the world and make a difference.
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
Skills
- Brand Architecture
- Brand Positioning
- Channel Management
- Competitor Analysis
- Consumer Segmentation
- Creative Process
- Digital Media Strategy
- Group Problem Solving
- Leadership
- Marketing Goals
- Marketing Strategies
- Media Planning
- Quantitative Research
- Social Media Strategies
- SWOT Analysis
- Team Management
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