At Shinesty, our mission is to force the world to take itself less seriously.
We make people laugh first and sell second.
Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do.
Local
São Paulo - SP
Remoto
Responsabilidades
- Build and execute clear retention, subscription, and lifecycle strategy frameworks across the customer journey
- Identify the biggest retention and subscriber value levers (offers, UX friction, packaging, merchandising, onboarding, touch points, education, etc.) for different cohorts, customer archetypes, and product entry points
- Align cross functional teams on priorities and tradeoffs across merchandising, product, acquisition, creative, CX and more
- Lead customer facing retention channels (Email, SMS, Loyalty, Direct Mail, Recurring Subscriptions, etc.) by optimizing existing efforts and implementing new strategies and tactics that grow engagement and ultimately lifetime value.
- Create and maintain segmentation frameworks and automations that scale and deliver incremental value
- Build, maintain, and execute on a retention marketing calendar
- Manage and optimize deliverability, creative best practices, frequency and personalization for owned CRM channels
- Own subscription onboarding, engagement, the digital products themselves (customer portal + recurring subscription tool), dunning/payment recovery, subscriber up/cross-sells, etc.
- Understand the drivers of subscription churn, and build strategies over time that decrease it
- Partner with merchandising and product to ensure subscription benefits and value propositions are irresistible
- Collaborate with other function owners that inherently impact customer LTV and retention potential (website/ecommerce, acquisition, creative, merchandising, product etc.)
- Understand and cater to our various customer archetypes and product category shoppers through in depth understanding of the various channels and product journeys
- Regularly champion and develop new channels and tactics
- Directly manage leaders of the CRM and Customer Service functions, and the teams that report up to them
- Nurture customer relationships by setting a vision and empowering the customer service team to provide standout support
Requisitos
- 5-10 years of direct experience in lifecycle, CRM channel management, and/or retention marketing.
- Direct experience growing a digitally native brand and customer base
- Experience managing a recurring subscription program, including deep experience with dunning, payment recovery, and product journey strategies
- Deep analytical skills, including direct experience with dashboarding, hands-on report building through a BI tool, and ad-hoc analyses…all of which help us identify issues and opportunities faster, and act on them.
- A robust understanding and appreciation of creative factors that impact business results.
Diferenciais
- Unlimited PTO: We trust you to manage your results and your recharge time—whether that's a week in the mountains or a Tuesday afternoon off.
Sobre a empresa
At Shinesty, our mission is to force the world to take itself less seriously.
We make people laugh first and sell second.
Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do.
Responsabilidades
- Build and execute clear retention, subscription, and lifecycle strategy frameworks across the customer journey
- Identify the biggest retention and subscriber value levers (offers, UX friction, packaging, merchandising, onboarding, touch points, education, etc.) for different cohorts, customer archetypes, and product entry points
- Align cross functional teams on priorities and tradeoffs across merchandising, product, acquisition, creative, CX and more
- Lead customer facing retention channels (Email, SMS, Loyalty, Direct Mail, Recurring Subscriptions, etc.) by optimizing existing efforts and implementing new strategies and tactics that grow engagement and ultimately lifetime value.
- Create and maintain segmentation frameworks and automations that scale and deliver incremental value
- Build, maintain, and execute on a retention marketing calendar
- Manage and optimize deliverability, creative best practices, frequency and personalization for owned CRM channels
- Own subscription onboarding, engagement, the digital products themselves (customer portal + recurring subscription tool), dunning/payment recovery, subscriber up/cross-sells, etc.
- Understand the drivers of subscription churn, and build strategies over time that decrease it
- Partner with merchandising and product to ensure subscription benefits and value propositions are irresistible
- Collaborate with other function owners that inherently impact customer LTV and retention potential (website/ecommerce, acquisition, creative, merchandising, product etc.)
- Understand and cater to our various customer archetypes and product category shoppers through in depth understanding of the various channels and product journeys
- Regularly champion and develop new channels and tactics
- Directly manage leaders of the CRM and Customer Service functions, and the teams that report up to them
- Nurture customer relationships by setting a vision and empowering the customer service team to provide standout support
Requisitos
- 5-10 years of direct experience in lifecycle, CRM channel management, and/or retention marketing.
- Direct experience growing a digitally native brand and customer base
- Experience managing a recurring subscription program, including deep experience with dunning, payment recovery, and product journey strategies
- Deep analytical skills, including direct experience with dashboarding, hands-on report building through a BI tool, and ad-hoc analyses…all of which help us identify issues and opportunities faster, and act on them.
- A robust understanding and appreciation of creative factors that impact business results.
Diferenciais
- Unlimited PTO: We trust you to manage your results and your recharge time—whether that's a week in the mountains or a Tuesday afternoon off.
WhatsApp