Airwallex is the only unified payments and financial platform for global businesses.

Local

San Francisco - CA

Define the Americas brand marketing strategy aligned to global brand direction and regional commercial goals
Serve as the brand custodian for the Americas
Lead the development and deployment of integrated brand campaigns in the Americas
Localize and amplify global brand platforms and hero content for the Americas
Partner with regional and global social teams to ensure social-first content and campaigns from the Americas reinforce our brand themes and drive engagement with target audiences

Experienced brand leader: 15+ years of experience in Brand and/or Integrated Marketing, with a substantial portion of that time spent in a high-growth B2B technology, SaaS, or fintech environment
Strategic brand ownership: Proven experience building and scaling a brand identity in the Americas, with a portfolio showing measurable growth in brand awareness, sentiment, and market share
Integrated campaigns expert: Deep experience planning and executing multi-channel brand campaigns (digital, OOH, content, social, and events) that directly tie brand activity to commercial outcomes
Data-driven storytelling: expert-level ability to translate complex fintech/SaaS products into human-centric narratives for various audiences, backed by an obsession with creative quality and design
Hands-on operator: Comfortable toggling between high-level brand strategy and the

Director de Marketing de Marca