Casino CRM Specialist

Novibet
📍 São Paulo - SP Publicado 20/04/2026 Marketing e Comunicação
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Local: São Paulo - São Paulo, Brazil, São Paulo, State of São Paulo, Brazil Formato: Presencial Join Novibet as a Casino CRM Specialist!

Local

São Paulo - SP

Presencial

Responsabilidades

  • Plan, coordinate, and execute CRM campaigns across various channels (email, SMS, push notifications, in-app messaging, etc.) to drive retention and conversion for casino players.
  • Collaborate with the Head of CRM to execute CRM strategies aligned with Novibet's overall marketing objectives.
  • Partner with global team and lead negotiations with casino providers, resulting in favourable promotional deals.
  • Handle the rewards strategy, determining timing, amount and segmentation of incentives to maximize retention and revenue optimization.
  • Analyze customer data, market trends and campaign performance metrics to identify opportunities and areas for improvement, optimizing campaign effectiveness.
  • Develop Casino CRM roadmaps including market opportunities, providers deals, launches and other relevant activities.
  • Partner with marketing and creative teams to develop compelling and relevant content for CRM and outbound campaigns that resonate with the target audience.
  • Conduct competitor analysis to inform strategies that enhance player engagement and maximize revenue.
  • Develop and manage personalized customer journeys tailored to the Casino user, ensuring targeted communications at each stage of his lifecycle using CRM tools like Optimove.
  • Conduct A/B testing on campaign elements to identify the most effective strategies and iterate based on results.
  • Regularly review and analyze CRM activities, generate regular reports and make actionable recommendations to improve ROI and customer experiences.

Requisitos

  • Prior experience in CRM campaign management within the i-Gaming industry or similar online industries is highly desirable.
  • Experience with online Casino product is a plus.
  • Strong data analysis skills to interpret campaign metrics and make data-driven decisions.
  • Ability to come up with innovative and creative ideas for CRM campaigns that can capture the attention of the target audience.
  • Familiarity with CRM tools and platforms for campaign execution, automation, and analysis like Optimove.
  • Collaborative mindset to work effectively with cross-functional teams, including marketing, product, and data analytics teams.
  • Strong organizational and time management skills to handle multiple campaigns and meet deadlines.

Diferenciais

  • Being a Casino player is a plus.

Benefícios

  • Competitive Compensation: Attractive salary and bonus scheme
  • Health insurance: Group health & medical insurance package
  • Top-Notch Equipment: All the tools you need for your role
  • Career Growth: Focused career development, performance management, and training opportunities
  • Inclusive Environment: A welcoming, international, and multicultural team
  • Engaging Activities: Exciting events, sports, and team-building activities

Sobre a empresa

Founded in 2010, Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand), with hubs in Greece, Malta, Brazil, and Mexico and 1200+ employees across all countries of operation.

We are committed to staying at the forefront of technological advancements, continually pushing boundaries and delivering seamless entertainment and online gaming experiences to our rapidly expanding customer base.

At Novibet, you are empowered to excel, prioritising growth through listening and learning as part of a group of forward-thinkers and doers continuously adapting to new challenges.

We are equally committed to fostering a positive, inclusive, and supportive workplace culture that empowers every individual to thrive.

Join us, and you will be part of a team of over 1,200 people worldwide that values collaboration, innovation, and personal growth.

Benefícios

  • Competitive Compensation: Attractive salary and bonus scheme
  • Health insurance: Group health & medical insurance package
  • Top-Notch Equipment: All the tools you need for your role
  • Career Growth: Focused career development, performance management, and training opportunities
  • Inclusive Environment: A welcoming, international, and multicultural team
  • Engaging Activities: Exciting events, sports, and team-building activities

Estimativa salarial para CRM Specialist em São Paulo/SP

Listamos abaixo as 3 profissões mais próximas com salário médio, conforme aproximação com ocupações do Ministério do Trabalho e Emprego.

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