B2B Marketing Insights Director - São Paulo

Location: São Paulo, SP (Hybrid)

We are hiring a B2B Marketing Insights Director to our Marketing team in São Paulo, Brazil. This role partners with cross-functional teams to drive growth through data-driven marketing insights and ROI optimization.

Lead and manage the B2B marketing analytics/technical team, fostering development and ensuring alignment with company objectives.
Develop and deliver executive-level reports on demand generation and growth KPIs, providing actionable insights for senior leadership.
Define and unify B2B marketing funnel concepts and oversee the development of dashboards and reports, applying data governance best practices.
Evaluate and implement marketing analytics tools and technologies (e.g., Tableau, Google Analytics, Salesforce) to support the B2B marketing funnel.
Leverage AI-driven insights and discussions for campaign optimization and ROI improvement.