Account Based Marketing Manager

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience.

Local

Sunnyvale - CA

Presencial com 4 dias na sede em Sunnyvale, CA

Responsabilidades

• Own the end-to-end strategy and execution of ABM programs targeting high-value enterprise accounts for Illumio Segmentation, driving pipeline from first touch through close.
• Build and manage tiered ABM programs (1:1, 1:few, 1:many) across named accounts in financial services, healthcare, and critical infrastructure verticals.
• Partner with Sales, SDRs, and Revenue Operations to align on target account lists, account scoring, and coordinated outreach cadences.
• Develop personalized, account-specific content and campaign plays in collaboration with Product Marketing, including executive briefs, segmentation value assessments, and ROI models.
• Orchestrate multi-channel ABM activation across digital advertising, events, direct mail, and executive engagement programs.
• Manage full-funnel performance measurement, adjusting investment and execution to hit pipeline and revenue targets.
• Provide executive-level reporting on program performance, insights, and strategic recommendations, including quarterly business reviews.

Requisitos

• 10+ years of experience in ABM, demand generation, growth marketing, or GTM program management in B2B SaaS or cybersecurity.
• Deep expertise in Account Based Marketing strategy and execution — including ABM platform management (e.g., Demandbase, 6sense, Terminus) and sales-marketing alignment frameworks.
• Proven track record managing complex, multi-quarter programs that span technical, product, and go-to-market workstreams at an enterprise scale.
• Strong understanding of the cybersecurity buyer journey, particularly in network security, Zero Trust, or segmentation solution categories.
• Demonstrated ability to partner effectively with senior stakeholders across Product, PMM, Sales, and Revenue Operations.
• Proficiency with marketing automation platforms (Marketo, HubSpot), CRM (Salesforce), and analytics tooling (Tableau, Looker, or equivalent).
• Exceptional written and verbal communication skills — able to tailor messaging for technical buyers, economic buyers, and internal executive audiences.

Diferenciais

• Direct experience marketing cybersecurity, microsegmentation, or Zero Trust security solutions.
• Familiarity with Illumio's platform and the enterprise firewall/segmentation competitive landscape.
• Experience running executive engagement programs (EBCs, roundtables, C-suite dinners) as part of ABM plays.
• Background building or scaling an ABM function from the ground up in a growth-stage or enterprise SaaS company.

Carga horária

4 on-site days a week

Sobre a empresa

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience.

Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.

Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Our Team's Vision: Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team.

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company.

Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!