This role offers the opportunity to shape CRM and customer relationship strategies through Salesforce Marketing Cloud in a dynamic digital environment.
Local
São Paulo - SP
Hybrid model three days per week in São Paulo, South Zone.
Responsabilidades
- Support the development of multichannel customer relationship strategies, using CRM best practices across email marketing, push notifications, WhatsApp, and SMS.
- Develop and monitor customer lifecycle strategies covering acquisition, onboarding, product usage, loyalty, retention, and churn prevention.
- Build and manage customer journeys and communication programs within Salesforce Marketing Cloud, using dashboards and performance indicators to monitor results.
- Define and develop communication programs and nurturing journeys that deliver relevant messages throughout different stages of the customer lifecycle.
- Support the development of customer lifecycle strategies, helping establish a clear view of customer needs, behaviors, and opportunities for engagement.
- Define and analyze metrics that support the evolution and improvement of marketing and sales processes, identifying opportunities for optimization.
- Monitor mailings and sales campaigns while supporting the operational processes required to maintain effective customer communications.
- Contribute to retention and profitability strategies, identifying opportunities to improve customer engagement and prevent churn.
- Collaborate with relevant teams and stakeholders to continuously improve CRM initiatives, customer journeys, campaigns, and relationship strategies.
Requisitos
- Proven experience working as a Salesforce Marketing Cloud Analyst, with practical experience supporting CRM and customer relationship initiatives.
- Experience developing or supporting multichannel customer journeys and communication strategies across email, push notifications, WhatsApp, SMS, and related channels.
- Experience with customer lifecycle strategies, including acquisition, onboarding, usage, retention, loyalty, and churn prevention.
- Experience developing and monitoring customer journeys and communication programs within Salesforce Marketing Cloud.
- Strong analytical skills, with the ability to define and interpret metrics that support marketing and sales process improvements.
- Experience managing mailings, campaigns, operational relationship processes, and performance indicators.
- Strong communication, organization, and collaboration skills, with the ability to work effectively across different teams and business stakeholders.
- Availability to work in a hybrid model three days per week in São Paulo, capital, in the South Zone.
- A degree in Information Systems, Computer Science, Engineering, or a related field is considered a plus.
- Previous experience in pension, insurance, or financial services environments is desirable.
- Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification is a differentiator.
- Experience working with Scrum/Agile projects and familiarity with Atlassian and Google suites are considered additional advantages.
Benefícios
- CLT employment with a 40-hour workweek and flexible working hours.
- Remote work model, with hybrid availability required three days per week in São Paulo, South Zone.
- SulAmérica health and dental insurance, extended to dependents.
- Flexible Caju food and meal allowance.
- Life insurance.
- Home-office allowance through Caju.
- Wellhub (Gympass).
- TotalPass.
- Sesc access extended to dependents, with services available throughout Brazil.
- ília University, with more than 20,000 courses for personal and professional development.
- Language Academy for employees.
- í-talks and Chapters for sharing knowledge, practices, projects, and ideas with colleagues and professionals with similar skills.
- Guapeco pet health plan.
- OnHappy leisure travel benefit.
- BYOD program, allowing employees to rent their personal notebook for a monthly payment, while company equipment is also available.
- Birthday cake benefit.
- Employee referral rewards program.
Carga horária
Hybrid model three days per week in São Paulo, South Zone.
Tipo de contrato
CLT
Sobre a empresa
Our partner is looking for a SR Analista Salesforce Marketing Cloud based in Brazil.
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